Shrinkflation Detection Network

They shrank it.
We caught them.

Grocery stores are pulling off a quiet heist. Orange juice went from 64 ounces to 59. Chip bags got more air, less chips. Prices didn't drop — some climbed. Nobody sends a memo when a product shrinks.

ShrinkWatch turns every shopper into a detection node. Scan a barcode in the aisle. Know instantly when it last shrank, by how much, and whether they've done it before.

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192,000+ shoppers already tracking shrinkflation on Reddit. Give them the right tool.

Orange juice: 64 oz → 59 oz, same pricePeanut butter jar: redesigned twice in 18 monthsToilet paper: −12 sheets per roll, packaging unchangedCereal boxes: taller, skinnier, less insideChip bags: more air, fewer chipsIce cream: 1.75 qt → 1.5 qt, no price dropCoffee: 16 oz → 12 oz, price up 8%Tuna can: 6 oz → 5 oz, same shelf pricePaper towels: −20 sheets per roll since 2021Yogurt cups: 8 oz → 5.3 oz, rebranded as 'single serve'Orange juice: 64 oz → 59 oz, same pricePeanut butter jar: redesigned twice in 18 monthsToilet paper: −12 sheets per roll, packaging unchangedCereal boxes: taller, skinnier, less insideChip bags: more air, fewer chipsIce cream: 1.75 qt → 1.5 qt, no price dropCoffee: 16 oz → 12 oz, price up 8%Tuna can: 6 oz → 5 oz, same shelf pricePaper towels: −20 sheets per roll since 2021Yogurt cups: 8 oz → 5.3 oz, rebranded as 'single serve'
0K
Reddit members tracking shrinkflation manually
0%
Of grocery products have shrunk in the last 3 years
0$
Average family overpays annually for less product
0 memo
Brands sent when they quietly reduced package sizes
Scanning a barcode in a grocery store
How It Works

Scan once.
Know everything.

Every scan feeds the database. Every shopper becomes a reporter. The data compounds fast — and the brands can't hide.

01

Scan the barcode

Point your phone at any grocery product in the aisle. ShrinkWatch pulls the full history in under a second.

02

See the shrink timeline

Exact dates, exact amounts. That peanut butter jar? Redesigned twice in 18 months, lighter each time, same shelf price.

03

Your scan updates the database

Confirm a change, flag a new shrink, add a photo. Every scan makes the network smarter for the next shopper.

04

Get alerts before your next trip

Pro members receive alerts when products on their list shrink — before they hit the checkout.

The Evidence

The receipts
don't lie.

These are real shrinkflation cases. The brands didn't announce any of them. Shoppers caught every one.

Major OJ Brand

Orange Juice (Original)

-8%

Before

64oz

After

59oz

Sep 2023Shrunk 2× in 18 mo.

National PB Brand

Creamy Peanut Butter

-11%

Before

18oz

After

16oz

Mar 2024Shrunk 3× in 18 mo.

Leading Chip Brand

Classic Potato Chips

-20%

Before

10oz

After

8oz

Jan 2024Shrunk 2× in 18 mo.

Premium TP Brand

Double Roll Toilet Paper

-8%

Before

264 sheets

After

244 sheets

Nov 2023Shrunk 2× in 18 mo.

Breakfast Brand

Whole Grain Cereal

-15%

Before

20oz

After

17oz

Jun 2023Shrunk 1× in 18 mo.

Classic Ice Cream

Vanilla Ice Cream

-14%

Before

1.75qt

After

1.5qt

Aug 2023Shrunk 2× in 18 mo.
Grocery products with price tags showing shrinkflation

Same packaging. Same price. Less inside. Every. Single. Time.

Pricing

Free to scan.
Powerful to know.

The consumer app stays free because data volume is the whole game. Upgrade when you want to go deeper.

Free Forever

$0/month
  • ✓Unlimited barcode scans
  • ✓Full shrink history per product
  • ✓Brand repeat-offender score
  • ✓Community-sourced database
  • ✓Contribute scans to the network
PRO

ShrinkWatch Pro

$7.99/month
  • ✓Everything in Free
  • ✓Pre-trip shrink alerts for your list
  • ✓Monthly brand shrink reports
  • ✓Running tally: how much extra you've paid
  • ✓Worst offenders leaderboard
  • ✓Export your data anytime
The Intelligence Layer

The app is free.
The intelligence isn't.

The consumer app is the collection mechanism. The real business is the verified, timestamped, community-sourced database underneath it — and the organizations that need it most.

r/shrinkflation already has 192K members doing this work manually in Reddit posts. They've been building this database for years. ShrinkWatch gives them the tool to do it properly — and turns that collective effort into structured, actionable intelligence.

Advocacy Groups

VERIFIED DATA

Verified, court-ready shrinkflation data to take to regulators and legislative bodies. Timestamped, source-attributed, and exportable.

News Outlets

MEDIA ACCESS

Full database access for investigative journalists covering consumer pricing. Trend analysis, brand comparisons, and embargoed alerts.

CPG Brands

BRAND INTEL

Competitive intelligence on how your category is moving. Know what consumers are flagging before it becomes a headline.

Research Institutions

RESEARCH API

Academic-grade dataset for inflation research, consumer behavior studies, and economic policy analysis.

Join the Network

Every scan is
a vote against the heist.

Families catch on when the pantry empties a day too soon and the math stops working. ShrinkWatch makes sure they catch on before they buy — not after.

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